Kirkland-based Northwest Cellars hosted the release of former Seahawk Norm Johnson’s new “Signature Series” wines with the Loud and Proud label last weekend, which included autographed bottles and a chance to take a photo with Johnson.
A former NFL placekicker, Johnson played for the Seattle Seahawks from 1982-1990, later playing in Super Bowl XXX with the Steelers. He was ranked fourth on the NFL’s list of all-time leading scorers upon retirement. The inaugural wine for the brand is the Norm Johnson Signature Red Blend.
He said he came up with the brand idea after being involved in the 12th Man Pale Ale, and when looking for a name for the new brand noticed the phrase “loud and proud” on the back of it. After learning it hadn’t been trademarked yet, he was able to secure it.
“Throughout the history of the Seahawks, our highest priority was to put together the strongest team possible,” he said in a press release. “That’s still my goal, and precisely why I chose Northwest Cellars wine to bear my new label. I hope you’ll toast many Seahawk victories with it in the years to come.”
He added that while Seahawk fans can enjoy the brand, it’s not limited just to that.
“It’s a saying that many people can gravitate toward,” he said. “There’s just a lot to be loud and proud about, whether it’s America or their beliefs or the Seahawks.”
With a “Loud and Proud” vodka already on shelves, he said they plan to add a beer as well, which will be available outside of the region and in places like California.
“We’re excited to team up with Norm Johnson to kick off this wine,” Northwest Cellars’ owner and winemaker Bob Delf said. “Since we’re all rabid Seahawk fans and wine lovers this is a perfect way to toast our favorite football team.”
The wine can be purchased online here.