AT&T unveils new store design in Totem Lake

The new 3,500-square-foot entertainment-focused retail store is the first of its kind in the Pacific Northwest.

This month, AT&T debuted a new 3,500-square-foot entertainment-focused retail store in Kirkland — the first of its kind in the Pacific Northwest.

According to a press release, the store, located in The Village at Totem Lake, is designed to help customers get their hands on the entertainment content they want anytime, anywhere and on any device.

The new store reflects the changing ways AT&T customers use their mobile devices for entertainment. Customers can interact with content across many different screens and find the best video, Internet and wireless options available from AT&T.

The company expects this design concept to reach about 35 stores this year, the release states.

“Our customers’ needs and shopping trends are evolving and we are evolving along with them,” Mike Maxwell, vice president and general manager of AT&T Pacific Northwest, said in the release. “Our new Kirkland store represents how serious we are about the intersection of content and connectivity. We look forward to welcoming customers into the first entertainment store in the Pacific Northwest.”

According to the release, some key features of the new store format include:

· Entertainment, everywhere. AT&T’s new stores illustrate the intersection of content and connection. Reps are trained to show how products and services such as DIRECTV and DIRECTV NOW can add value to a customer’s connected life.

· Smartphones and more. The phones have been moved off the walls to the center of the store to make it easier for customers to compare and choose what’s best for them. The store also has two focus areas to show the most popular brands that have products such as augmented-reality glasses, tablets or smartwatches that work with smartphones. AT&T has expanded its lineup of accessories and made them easier to find.

· A comfortable experience. The store has been designed for customers to have a personal connection with AT&T reps and services. And as selecting a phone, plan and sometimes adding TV and home broadband to the list takes longer than grabbing a shirt off the rack, the store also features comfortable areas where they and store reps can work together.

The new store is located at 12502 Totem Lake Blvd. in Kirkland. The hours of operation are: 10 a.m. to 9 p.m., Mondays-Saturdays and 11 a.m. to 7 p.m. on Sundays.

More in Business

Investor Sharks returns to Kirkland

The second annual event allowed local startups to pitch to angel investors.

Chainline was able to successfully crowdfund a full deck to accompany their tap room. The community-oriented business is open to all ages and pet-friendly. Kailan Manandic/staff Photo
Chainline Brewing Co. is Best of Kirkland

The brewery opened its doors in 2015 and has since been embedded as a community gathering place.

Katalyst Fitness opens in Kirkland

The new location has space to handle up to 700 electrical muscle stimulation sessions per week.

Pickles Playland barks into Kirkland

Small dogs daycare will full open on Oct. 20.

Bret Chatalas, co-owner of Cactus Restaurants, receives the EnviroStar certificate of recognition. Cactus’s six locations are all working toward following environmentally-friendly practices. Photo courtesy of Kirkland Conserves Facebook.
Kirkland businesses recognized in first year of Washington’s Green Business Program

Local businesses earn EnviroStars recognition by taking steps to green their facilities.

Core Hero hard cider sorbet takes off in Kirkland

A former Kirkland resident is making hard cider sorbet, which was picked up by Whole Foods and PCC.

Burger Addict opens in Kirkland

The restaurant is the second location for the local burger joint.

Office space is still tight on the Eastside

That hasn’t stopped Google and Facebook from looking to expand.

Whole Foods, Grocery Outlet now open in Kirkland

Two new grocers have opened in Kirkland in both the north and south ends of the city.

Select Gourmet Foods hopes to reopen by summer’s end

The butcher’s shop took damage from a fire last August but the owners are hoping to make a comeback.

Amanda and Kevin Kearney opened the Guest House Restaurant in Kenmore earlier this year. Aaron Kunkler/Staff photo
Guest House gives Kenmore locals another eatery option

The restaurant is located just north of St. Edward State Park in south Kenmore.