Everyday Athlete’s new location is at 264 Central Way. Photos courtesy of Everyday Athlete

Everyday Athlete’s new location is at 264 Central Way. Photos courtesy of Everyday Athlete

Kirkland sports apparel store moves downtown

Everyday Athlete sees community support after a big move from Juanita.

A local sports apparel and equipment shop recently moved to a new downtown location prompting increased visibility and business.

Everyday Athlete, now located at 264 Central Way, originally opened in 2004 in Juanita when three friends joined together to form the business.

“The friends and I — we had worked together previously for 8 years — all dreamed of opening a store,” said Len Fedore, one of the founders. “We enjoyed and were passionate about the specialty running and walking business and thought the Kirkland/Juanita would be a good location for a store.”

According to Fedore, a desire for more visibility prompted the location change.

“That encompasses the simple, of more potential customers gained from more foot traffic. To the broader aspect of more people knowing where and what we are.”

Everyday Athlete sells numerous types of athletic apparel and accessories with a focus on running gear.

“Beyond providing the gear, we always hope to be a motivating influence for people to be active.”

The business also partners with local organization Redeeming Soles to bring proper footwear to underprivileged communities. They accept all shoe donations and provide a $10 voucher towards a new shoe purchase.

Everyday Athlete has seen an increase in sales since its move two months ago. While retaining numerous old customers, the business has gained new customers as well.

“Our old customers seem to be happy that we have found a new home, and the new customers are happy that we have moved to the downtown area as they never made it up to Juanita. This is what we are hoping for, to retain our established customer base and build on it.”

The move was an overall success, but Fedore added that there were a few challenges during the transition.

“We had a few technical mishaps, a major self-inflicted one was dropping our main computer during the move,” Fedore said. “We were out of commission with our regular Point-of-Sale system, but customers were patient and we worked through the problems.”

Additionally, Fedore said that they’ve still had trouble in advertising the move and maintain a sign at the old location, notifying customers of the new location.

Everyday Athlete has seen an outpouring of support from the community over the years, including schools, coaches, the medical community, gyms, trainers and the city of Kirkland.

The business has also been involved with many running and walking events in Kirkland, including the Shamrock 5k, the Kirkland Mother’s Day Half Marathon, and the 12ks of Christmas.

“Having this kind of report has been good for business, and great for making relationships with members of the community we service,” Fedore said.


In consideration of how we voice our opinions in the modern world, we’ve closed comments on our websites. We value the opinions of our readers and we encourage you to keep the conversation going.

Please feel free to share your story tips by emailing editor@kirklandreporter.com.

To share your opinion for publication, submit a letter through our website https://www.kirklandreporter.com/submit-letter/. Include your name, address and daytime phone number. (We’ll only publish your name and hometown.) We reserve the right to edit letters, but if you keep yours to 300 words or less, we won’t ask you to shorten it.

Everyday Athlete’s new location is at 264 Central Way. Photos courtesy of Everyday Athlete

Everyday Athlete’s new location is at 264 Central Way. Photos courtesy of Everyday Athlete

More in Business

A new measure from the King County Council could increase flexibility for businesses in rural areas of King County. File photo
County measure would increase flexibility for businesses in rural areas

Staff report Legislation the King County Council passed June 23 could lead… Continue reading

Like similar businesses across King, Snohomish and Pierce counties, Bothell restaurant Hana Sushi closed due to public-health concerns. Sound Publishing file photo
Inslee changes course, says diners won’t have to sign in

Restaurants may still ask customers for information that contact tracers could use to stop an outbreak.

Businesses, nonprofits asked to participate in COVID-19 impact survey

Regional effort in King, Snohomish and Pierce counties

Construction worker installs siding to a building in Snoqualmie. File photo
Inslee gives construction a green light

It was unclear when sites would re-open, but employees will have to have PPE and stay six feet apart.

Report shows severity of COVID-19 impacts on hotels nationwide

70% of employees laid off or furloughed, eight in 10 hotel rooms empty

State processes record number of applications for unemployment benefits

Employment Security Department had challenges with the volume

Cantwell calls for nationwide support for local media hurt by COVID-19 pandemic

Remarks come on Senate floor: ‘We need the media. …and need to help them’

Gyms, fitness centers must allow members to cancel memberships or face legal consequences

State attorney general responds to consumer complaints during COVID-19 outbreak

Boeing to resume Washington airplane production next week

More than 27,000 employees are expected to return to work at the Everett campus starting Monday.

DigiPen serves up hot food and more for school community with DragonDrop

The new delivery service was started in response to the COVID-19 outbreak as a way to serve students and staff amid remote learning.