Everyday Athlete’s new location is at 264 Central Way. Photos courtesy of Everyday Athlete

Everyday Athlete’s new location is at 264 Central Way. Photos courtesy of Everyday Athlete

Kirkland sports apparel store moves downtown

Everyday Athlete sees community support after a big move from Juanita.

A local sports apparel and equipment shop recently moved to a new downtown location prompting increased visibility and business.

Everyday Athlete, now located at 264 Central Way, originally opened in 2004 in Juanita when three friends joined together to form the business.

“The friends and I — we had worked together previously for 8 years — all dreamed of opening a store,” said Len Fedore, one of the founders. “We enjoyed and were passionate about the specialty running and walking business and thought the Kirkland/Juanita would be a good location for a store.”

According to Fedore, a desire for more visibility prompted the location change.

“That encompasses the simple, of more potential customers gained from more foot traffic. To the broader aspect of more people knowing where and what we are.”

Everyday Athlete sells numerous types of athletic apparel and accessories with a focus on running gear.

“Beyond providing the gear, we always hope to be a motivating influence for people to be active.”

The business also partners with local organization Redeeming Soles to bring proper footwear to underprivileged communities. They accept all shoe donations and provide a $10 voucher towards a new shoe purchase.

Everyday Athlete has seen an increase in sales since its move two months ago. While retaining numerous old customers, the business has gained new customers as well.

“Our old customers seem to be happy that we have found a new home, and the new customers are happy that we have moved to the downtown area as they never made it up to Juanita. This is what we are hoping for, to retain our established customer base and build on it.”

The move was an overall success, but Fedore added that there were a few challenges during the transition.

“We had a few technical mishaps, a major self-inflicted one was dropping our main computer during the move,” Fedore said. “We were out of commission with our regular Point-of-Sale system, but customers were patient and we worked through the problems.”

Additionally, Fedore said that they’ve still had trouble in advertising the move and maintain a sign at the old location, notifying customers of the new location.

Everyday Athlete has seen an outpouring of support from the community over the years, including schools, coaches, the medical community, gyms, trainers and the city of Kirkland.

The business has also been involved with many running and walking events in Kirkland, including the Shamrock 5k, the Kirkland Mother’s Day Half Marathon, and the 12ks of Christmas.

“Having this kind of report has been good for business, and great for making relationships with members of the community we service,” Fedore said.


In consideration of how we voice our opinions in the modern world, we’ve closed comments on our websites. We value the opinions of our readers and we encourage you to keep the conversation going.

Please feel free to share your story tips by emailing editor@kirklandreporter.com.

To share your opinion for publication, submit a letter through our website https://www.kirklandreporter.com/submit-letter/. Include your name, address and daytime phone number. (We’ll only publish your name and hometown.) We reserve the right to edit letters, but if you keep yours to 300 words or less, we won’t ask you to shorten it.

Everyday Athlete’s new location is at 264 Central Way. Photos courtesy of Everyday Athlete

Everyday Athlete’s new location is at 264 Central Way. Photos courtesy of Everyday Athlete

More in Business

Eastside King County restaurant owners discuss challenges with U.S. Rep Suzan DelBene at Pomegranate Bistro in Redmond. (Photo credit: Cameron Sheppard/Sound Publishing)
Restaurant owners discuss labor difficulties with U.S Rep. Suzan DelBene

Experienced service and kitchen staff are reportedly hard to hire as food service reopens.

Dave and Buster's restaurant and entertainment venue looks to hire 130 people to staff its Bellevue venue, set to open in August. Photo courtesy Dave and Busters.
Dave and Buster’s hiring 130 for August opening in Bellevue

Dave and Buster’s restaurant and entertainment venue opens in downtown Bellevue on… Continue reading

Images of dishes from Issaquah’s Umi Cafe posted on the SMORS page. (Photo courtesy of Kristen Ho)
Facebook page promotes minority-owned restaurants across Puget Sound region

Miya Nazzaro used to be a member of Facebook pages that were… Continue reading

The Moe Vegan food truck serves meals at the city of Kent’s annual Community Thanksgiving Dinner on Nov. 21, 2020. Sound Publishing file photo
King County fire marshals offer regulatory relief to food trucks

39 fire authorities have reportedly agreed to standardize fire codes and inspections.

Cash Cards Unlimited partners, left: Nick Nugwynne, right: Cassius Marsh (photo credit: Cash Cards Unlimited)
Former Seahawks player Cassius Marsh cashes in on trading cards

Marsh and his friend open physical and online trading card store as collectibles boom amid pandemic.

Teaser
First large-scale, human composting facility in the world will open in Auburn

“It’s what nature meant us to do. We just do it faster.”

file photo
Cinemark opens theater at Totem Lake despite bad year for movie theater industry

Cinemark spokesperson said movie theaters still have unique value despite new focus on streaming.

Whole Foods grocery store entrance (Shutterstock)
King County considers grocery store worker hazard pay for those in unincorporated areas

The King County Metropolitan Council will vote during its next meeting on… Continue reading

Screenshot
WA Democrats consider new tax on billionaires

Plan could raise $5 billion from fewer than 100 taxpayers. Detractors fear it could drive Washington’s wealthiest out of state.

Last summer, people took advantage of the outdoor dining along First Avenue between Gowe and Titus streets in downtown Kent. In Phase 2 of the governor’s reopening plan, which was announced Jan. 28, restaurants can reopen at a maximum 25% capacity and a limit of six people per table. Photo courtesy of Kent Downtown Partnership
Restaurant reprieve: State to relax some indoor restrictions

On Monday, area restaurants and certain entertainment venues may resume indoor service, the governor said.

Stock photo
State Senate passes $1.7 billion in unemployment insurance tax relief

Targets relief to the most affected businesses; helps low-wage workers by raising their benefits

Jason Wilson is a James Beard Award-winning chef and owner of The Lakehouse in Bellevue. Courtesy photo
James Beard Award winner wants to cook with you – virtually

Chef Jason Wilson can give customers an interactive dining experience in their own homes.