AT&T unveils new store design in Totem Lake

The new 3,500-square-foot entertainment-focused retail store is the first of its kind in the Pacific Northwest.

This month, AT&T debuted a new 3,500-square-foot entertainment-focused retail store in Kirkland — the first of its kind in the Pacific Northwest.

According to a press release, the store, located in The Village at Totem Lake, is designed to help customers get their hands on the entertainment content they want anytime, anywhere and on any device.

The new store reflects the changing ways AT&T customers use their mobile devices for entertainment. Customers can interact with content across many different screens and find the best video, Internet and wireless options available from AT&T.

The company expects this design concept to reach about 35 stores this year, the release states.

“Our customers’ needs and shopping trends are evolving and we are evolving along with them,” Mike Maxwell, vice president and general manager of AT&T Pacific Northwest, said in the release. “Our new Kirkland store represents how serious we are about the intersection of content and connectivity. We look forward to welcoming customers into the first entertainment store in the Pacific Northwest.”

According to the release, some key features of the new store format include:

· Entertainment, everywhere. AT&T’s new stores illustrate the intersection of content and connection. Reps are trained to show how products and services such as DIRECTV and DIRECTV NOW can add value to a customer’s connected life.

· Smartphones and more. The phones have been moved off the walls to the center of the store to make it easier for customers to compare and choose what’s best for them. The store also has two focus areas to show the most popular brands that have products such as augmented-reality glasses, tablets or smartwatches that work with smartphones. AT&T has expanded its lineup of accessories and made them easier to find.

· A comfortable experience. The store has been designed for customers to have a personal connection with AT&T reps and services. And as selecting a phone, plan and sometimes adding TV and home broadband to the list takes longer than grabbing a shirt off the rack, the store also features comfortable areas where they and store reps can work together.

The new store is located at 12502 Totem Lake Blvd. in Kirkland. The hours of operation are: 10 a.m. to 9 p.m., Mondays-Saturdays and 11 a.m. to 7 p.m. on Sundays.

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